Brand Illustration Systems: Drawing A Strong Visual Identity

Read MoreIn the flood of online content, companies live or die by their brand image. A brand image has to express the company’s message and connect with users, who should instantly recognize it across different media, even away from the company’s website and marketing content. A strong brand image is like an anchor, helping ensure user attachment and fix value associations.
Brand image is typically built up from different visual elements — logos, color palette, a particular font.

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