What Should You Do When A Web Design Trend Becomes Too Popular?

Read MoreI read an interesting article on Forbes recently about language saturation. Here’s the problem:
Consumers don’t always understand the technicalities of what businesses do or the solutions they’ve created for them. So, copywriters use jargon that translates something like “Internet-connected devices with computing capabilities” into “smartphones”, “smart watches” and “smart speakers”.
Some of these buzzwords spread like wildfire and it soon becomes impossible to find a brand or website that doesn’t use them.

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